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A New Ray of Sunshine: Nicole Warne becomes friend of Piaget

Radiating with an audience of over 2.3 million followers, Nicole Warne is considered one of the world’s leading digital influencers. By the age of twenty she’d already established a buzzing e-commerce and online business, and has since gone on to become one of the most sought after creatives in digital.

Recognised by Forbes 30 Under 30 and Business of Fashion’s #BoF500: The People Shaping the Global Industry (2015, 2016, 2017), Nicole is a respected member of the global fashion community, having served as a guest judge for both the inaugural Forbes 30 Under 30 list (2019) and the Woolmark Prize (2017). She has also been shining as the official presenter for Mercedes-Benz Fashion Week Australia – live-streamed around the globe – and made several stunning television appearances, including on Asia’s Next Top Model where she shared her expertise as mentor and guest judge.

Firmly established in the digital sphere, Nicole has been acknowledged by traditional media for her progressive approach as a digital pioneer, and has brightened on the cover of numerous magazines including; VOGUE, ELLE, Harper’s BAZAAR, L’Officiel, Marie Claire, and Grazia – , just to name but a few. She has also likewise been celebrated for her alluring personal style, winning InStyle and ELLE Style Awards.

I’m thrilled to be joining Piaget, a respected and renowned leader in luxury, as a Friend of the Brand. Piaget's core values in design, craftsmanship and art resonate with me and my style. I am excited to embark on the next chapter; creating and sharing alongside a brand I love.

Nicole Warne, new friend of Piaget

As if all this weren’t enough, Nicole is also an ambassador for Adopt Change, a charity that works to amend Australian legislation around adoption to provide more children with a permanent home. It’s a cause close to her heart as she, herself, is adopted. Nicole’s other passions range from environmental protection and holistic health to animal welfare and human rights.

Though Japanese and South Korean by origin, Nicole was raised in Australia, where she eventually began her career as a fashion intern at Grazia and Harper’s BAZAAR Australia whilst studying business and working full-time. Following an eye-opening trip to Tokyo, she launched her e-bay store and blog, Gary Pepper Vintage, which sold vintage clothing and accessories. This would prove a critical stepping stone in her career trajectory.

A strong advocate for family, Nicole often cites her parents as her role models. Over the course of her childhood with her two siblings, they would often start new businesses with a ‘what’s the worst that could happen?’ attitude. This ray of positivity instilled in her perseverance, independence and a strong work ethic from an early age.

Nicole Warne wearing piaget sunlight luxury jewellery

When it comes to inspiration, Nicole affectionately credits encounters with her followers worldwide, as well as the beauty of nature. A lover of the great outdoors, she has hiked through some of the planet’s most scenic destinations. It is Nicole’s hope that the fashion industry – as well as other industries – can find further ways to support a more sustainable and ethical approach to their practices, thus reducing their carbon footprint.

In tandem with this exciting announcement, we are delighted to share behind-the-scenes footage and an image of Nicole Warne wearing luxury jewellery from Piaget’s latest Sunlight collection. Shot in New York this spring, the content showcases Nicole in various captivating moments during a Piaget photoshoot.

Nicole Warne currently resides in New York City. When she’s not bouncing between America, Europe and Asia, she finds peace and calm in the small seaside town of North Avoca, on Australia’s east coast, with husband Luke Shadbolt and their cat, Yumi.

We are very pleased that Nicole is joining the Piaget Society. Her creativity and audacious style reflect Piaget’s core values. We are very much looking forward to working hand in hand with Nicole on bringing the spirit of Piaget to the digital world!”

Chabi Nouri, CEO of Piaget.

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