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Shiva Safai: Friend of Piaget

We are thrilled to welcome Shiva Safai to the Piaget family as a friend of the brand.

Model, influencer, entrepreneur, fashion icon and new friend to Piaget. These are just a few of the words to describe the radiant Shiva Safai. Shiva was born in Iran and grew up in Norway. At the age of 19, she moved to Los Angeles, making it her main place of residence. Driven by extraordinary optimism and life force, Shiva founded her first company two years later, which she still runs today.

Blending classic elegance and modern spontaneity, Shiva has become a renowned fashion icon, landing the covers of several international magazines. She has hosted Los Angeles Fashion Week and made appearances on several television shows in the United States. In 2016, Harper's Bazaar Arabia named her one of the best dressed women in the world, thus reinforcing her reputation as an international fashion icon. In 2018, Forbes US declared: “This Instagram influencer is building a lifestyle brand through beauty and fashion”.

But for both Shiva and Piaget, it’s essential to do better than necessary. As such, this philanthropist also comes to the aid of organisations fighting for the health and education of women and children. Piaget is looking forward to supporting Shiva in her charitable endeavours. 

We are thrilled to welcome Shiva to the Piaget family as a friend of the brand. Her timeless personal style resonates perfectly with the essence of Piaget creations. Moreover, Shiva embodies the image of the Piaget woman to a T: a classic, elegant, daring and sophisticated woman full of self-confidence!

Chabi Nouri, CEO of Piaget.
Shiva Safai wearing Piaget Sunlight luxury jewellery

Along with this announcement, Piaget is also pleased to unveil behind-the-scenes footage and two images of Shiva Safai wearing the luminous creations of Piaget's new Sunlight collection. Filmed in the spring, the video follows Shiva during a photo shoot in New York. These stolen moments are enough to capture the perfection with which she embodies the values, style and shared joy so dear to the luxury jewellery and watchmaking brand.

I’m delighted to join Piaget Society! I have always admired the captivating sparkle of the Maison. Its elegant creations enhance every outfit and should serve as the finishing touch for any sophisticated woman!

Shiva Safai, a new friend of Piaget

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